My divorce forced me to rebuild my life from the ground up. Twenty-one months later, I lost my job. Two years after that, an Achilles injury slowed me down physically — but not mentally. I’m a single dad with 50% custody. Discipline carried me through every season. DO IT NOW isn’t hype. It’s the standard I chose when quitting would’ve been easier.

Choose Your Standard

  • 💪 Built for Discipline & Consistency


    Every piece is designed to keep you grounded in what matters most — discipline, consistency, and showing up even when life feels heavy. DO IT NOW is a reminder to take action, not tomorrow, today.

  • 🌱 A Mindset You Can Wear


    Your apparel shouldn’t just look good — it should mean something. With motivational designs crafted to push you forward, each piece is a daily nudge to stay focused, stay strong, and stay true to your goals.

  • ❤️ Inspired by Real Struggles. Made for Real People.

    Born from a journey through divorce, job loss, rebuilding from zero, and finding strength again — DO IT NOW Original is for anyone fighting their way back. A reminder that you’re stronger than your circumstances.

This Brand Isn’t Theory.

After divorce, job loss, and even an Achilles tear that forced me to slow down physically, discipline is what carried me through.

DO IT NOW isn’t about hype.

It’s about showing up — especially when progress feels slow.

Every Piece Is a Daily Reminder to DO IT NOW

Every design in DO IT NOW Original comes from my own journey through divorce, job loss, and rebuilding life from the ground up. When I had nothing left, discipline, consistency, and taking action saved me. This brand exists to remind you — every single day — that you are stronger than your circumstances. Wear the mindset. Become the person you're meant to be.

Read My Story →

Waiting for the ‘right time’ is a trap. Our apparel fuels discipline, consistency, and momentum—so you keep moving forward, every day.